How to Compete With FREE and Be Successful.

We live in an age where pretty much anything you want can be gotten for Free. It’s possible to get free websites, free accounting software, free graphic design software, free newspapers, free legal advice, free Wifi etc, the list goes on and on. The thing is, how can...

Marketing Services Vs Products. Is there a difference?

Is there a vast difference between marketing A service versus products? Is one more difficult than the other?  When a customer buys a product that he or she is happy with, the physical existence of that product acts as a constant reminder of how satisfied they are,...

The business owners guide to getting your emails opened.

Send Interesting & Relevant Content Like any media, make sure that you provide your readers with the information they want.  Just because it’s free, doesn’t mean you can get away with crappy content. In my experience, poor content is the number one reason for...

What's in a name? How To Name Your Product.

Perhaps the most important decision you make about your product or service is what to call it. What’s in a name. (How to name your product). Would Paradise Island in the Bahamas be a really successful holiday destination if they’d kept the original name, which was...

The 5 phases of a successful negotiation to know.

Despite the fact that as a species we have walked on the moon and even developed the capability of destroying the Earth through nuclear armageddon, we still negotiate and bargain as we did in ancient times. If a five thousand year old Babylonian were to dress in a...