Marketing Services Vs Products. Is there a difference?

Is there a vast difference between marketing A service versus products? Is one more difficult than the other?  When a customer buys a product that he or she is happy with, the physical existence of that product acts as a constant reminder of how satisfied they are,...

Selling the Invisible (Book Summary). Harry Beckwith

Buy on Amazon This is a highly readable, quite enjoyable, and very insightful book about all aspects of service marketing. Harry Beckwith is the founder of a marketing and advertising company located in Minneapolis, and has advised several Fortune 500 companies, as...

The Top Business Mistakes Business Owners Are Making!

Running a business is tough. And too often, business owners get so involved in day-to-day activities that they forget about critical, longer-term tasks they must do. Below is a dozen of the biggest mistakes I see business owners making on an almost daily basis....

10 Easy ways to increase your productivity.

People who manage to get a lot accomplished each day aren’t superhuman; they’ve just mastered a few simple habits. Some may be easy to guess: Keep your desk organised and aim for around eight hours of sleep a night, others not so. Have a look and drop me some comments...

Getting Things Done (Book Summary) David Allen

Buy on Amazon Getting Things Done by David Allen is arguable the world’s most well-known book on productivity. The lessons in this book should be considered essential reading for anyone looking to pursue a more productive lifestyle. Normally when I write a book...