Crossing the chasm. Geoffrey A. Moore. Book Summary

Buy on Amazon Summary. The high-tech marketing guru (and principle of The Chasm Group marketing consultants), Geoffrey Moore offers time tested insights into the problems and dangers facing growing technology and software companies a blueprint for survival. This...

21 Productivity Tips from Robin Sharma. Productivity expert.

This weeks blog comes courtesy of productivity expert Robin Sharma. If you’ve not heard of Robin pop over to his website at www.robinsharma.com  where he has some great free expert tips on personal development and leadership. I’m reproducing Robin’s 21 productivity...

Here are 10.5 ways to increase your sales revenue.

There are many ways to increase your sales revenue but in this blog I thought we’d look at just 10.5 of them, some of which I’m sure you’ve thought about but not implemented yet. No.1 Increase the number of transactions with each customer. Gaining a customer can be a...

Why You Need to Identify Your Ideal Client or Customer

Let’s be honest advertising and marketing can be really expensive if you get it wrong, and getting it wrong is really very common.  You see most business owners when asked who they want to sell to will say something like, anyone, anyone with a pulse and a wallet....

How to down-sell your way to business success.

It’s a simple fact that you will not close every sale that you attempt, some people will simply say no even at the last minute. However there is a simple strategy that will enable you to profit on those sales that you would otherwise lose, and this is down-selling....